Fashionista: Creative vision in online designs

Written by admin on 14/06/2018 Categories: 南京夜网

THE Leader has followed Rychelle Carter’s progress in the fashion world for the past few years, and with each update comes a new creative vision.
Nanjing Night Net

Since she graduated from an advanced diploma in fashion design at St George College, the up-and-coming garment maker from Engadine has moved forward solidly again in ideas.

Her label, Elleque, grown from her home studio, is all over the online sphere, and is stocked at Stevie & Me, Cronulla.

She has spent the past year developing her brand and collection, and by November had launched her website and online store.

Then came social media exposure, which expanded Elleque into daily splashings on Facebook, Twitter, Tumblr and Pinterest.

“Instagram has been a massive stepping stone,” Rychelle said.

“It is my way of connecting to the outside world, and followers can have an insight into what is happening with the label, where we are and what photo shoots we are doing.”

The first batch of designs, 25 pieces, sold out within a week.

But with greater demand, came more creations.

“We are constantly updating, and will be adding on new ones for as long as the demand is there,” Rychelle said.

“The aim is to make it a label girls go to for affordable, durable, wearable and fashionable clothing that is timeless and a ‘must’ in every girl’s wardrobe.”

Peek in her wardrobe and the latest range is all summery, easy daywear.

Think pleated bandeaus, crop-tops, high-waisted denim shorts, dresses and “skorts” — somewhere in between shorts and a skirt.

The focus is on staple colours — black and white with added hits of pastel pink floral print, coral and lilac, combined with extra little touches of lace, pleats and fringing.

“As a label based in Sutherland Shire, I design a collection to appeal to women aged 15 to 35 who love wearing no shoes, having salty hair from summers at the beach, and embracing a love for life,” she said.

Making dreams a reality: Fashion designer Rychelle Carter racks up her latest collection. Picture: Lisa McMahon


Making dreams a reality: Fashion designer Rychelle Carter racks up her latest collection. Picture: Lisa McMahon

This story Administrator ready to work first appeared on Nanjing Night Net.

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